The project

Market research

A UK University hired DNA Business Engineering Ltd to provide business consulting and market research. DNA worked on the client’s technical support programs for SMEs and grants.

The result

DNA reached out to a wide source of contacts via both face to face (zoom) and via online electronic engagement surveys to compile an extensive Summative Assessment of two key university delivery programmes, reviewing programme value and performance.

Strategic outcomes

The client was happy with DNA’s work, meeting all their expectations. DNA Business Engineering Ltd delivered on time and used email, electronic surveys and phone calls as communication tools reaching out to approximately 400 SMEs across two programmes. The client also praised their ability to understand the programmes and support mechanisms.

Marketing delivery

Eye catching infographics communicated deep content within a heavily text based report.

Vibrant, muted colour palettes and different typefaces help distinguish the two reports, which total over 80 pages.

View DNA's creative work for the client
Image of a page from the University of huddersfield document
Image of a spread from the University of huddersfield document
Photo of a computer with the University of Huddersfield powerpoint on
Star rating
Quality: 4.5
Schedule: 4.0
Cost: 4.5
Willing to refer: 4.0
Client

Huddersfield University

Sector

Education

Size

1k – 5k Employees

Client feedback

“I didn’t think there was anything they could improve on — DNA did a good job.”