Strategy developing your market

Competitor research Product research Export research Customer research Supply chain research

Always one step ahead – that’s where knowledge gets you. When it comes to developing your channels to market, the DNA team are here to get that knowledge for you. Market research promotes fast, accurate decision making and we deliver that using our four research packages.

Competitor research

Part of any growth strategy is to understand exactly where you’re positioned in the market. Understanding your competition is an essential part of staying one step ahead in the marketplace of tomorrow. DNA can help you to identify insights into the market, highlighting gaps and ways in which you can differentiate your products or services to achieve commercial advantages.

Our team research using some of the very best data, to analyse this in the context of your overall strategy. This is not simply an academic exercise. It reveals significant and meaningful results for your business.

The benefits

  • Objective insights into your business, service or products
  • Plan where your business can differentiate for growth
  • Identify new opportunities
  • See how you can better market your business

Customer research

Ever wondered what your customers think of you? If you knew, how much more business could you win from them? DNA provides qualitative research conducted by business specialists. We give insights like you have never seen before.

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01

Understand

Understand customer needs for the future

02

Learn

Learn what your customer values and dislikes

03

Evaluate

Evaluate how you might improve as a supplier

04

Discover

Discover what your customers think of your competition

05

Improve

Improve your service delivery and increase your business

ENQUIRE

Global supply chain research

If you want to find or increase your global supply chain DNA can help.

Using DNA’s extensive global network, we will research and identify companies, their products and materials, developing a robust supply chain plan to support your business.

DNA will give insight to the global market and connect you with suppliers, leaving you to simply negotiate terms of trade and saving your business precious time on research.

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The benefits

  • Find suppliers
  • Match requirements to your supply needs
  • Get better prices from suppliers
  • Manage demand
  • Improve customer retention
  • Reduce delays & reliance on single supply chain
  • Cut costs in production process and materials
  • Reduce shipping costs
  • Take advantage of exchange rates
Global Supply Chain Research Leaflet

Product research

When developing a business strategy DNA identify what competitors may offer that your business could adopt. If our clients recognise there is a gap in their product, or service portfolio, DNA’s commercial team will carry out product research and supply chain research. Identify suitable OEM’s whose products you can include. We will also support you with Distributor negotiations and advice.

Our team have decades of research and buying knowledge, so will delve, where needed, into advanced technical and market knowledge – ruling out the Betamax, in favour of the VHS, or the Blockbuster in favour of the Netflix. This insight can be essential for your product success.

The benefits

  • New revenue stream
  • Market trend insights
  • Competitor differentiation, for your advantage
  • Distributor agreement
  • Product innovation

Export research

Our export research experience covers many sectors supporting businesses who want to export from, or import to the UK and who need representation and local connections with business to secure distribution contracts. Our connections with UK trade bodies and Government departments will also support your export plans.

We begin with an in depth briefing meeting to fully understand your company’s capabilities, products and sales targets.

 

GETTING EXPORT READY

Exporting can be a costly business, so our team will work with you to ensure you are prepared, This involves and internal audit of your company capability and process. DNA works along side you to iron out all the possible barriers to your exporting success.

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The benefits

  • Identify market opportunities
  • Distributor search & shortlisting
  • Provide a list of potential customers/distributors
  • Carry out initial trade discussions
  • Negotiate trading agreements
  • Produce market compatible marketing collateral
Export Research Leaflet

5 Reasons why - People don't export

  1. Don’t want to fly right now
  2. Which country would we go to?
  3. Is there a market for our products?
  4. Are we ready to export?
  5. Cost of investment
Illustration of exporting container ship

Which one are you?

Working with DNA could help your Exports fly.
Contact DNA to find out how we can help you develop your export market

Now is the perfect time to start exporting

  1. DNA will fast track your export plan
  2. Our specialist team will help your business get export ready
  3. Our overseas strategy will identify the best countries for your products – looking at exchange rates and market appetite
  4. DNA will research contacts prior to market visits
  5. Grants – DNA will conduct grant search to support export

Export - website readiness

  • Web audit – how ready are you to promote services abroad
  • Google Geographical search terms – get ready to be found in your target country
  • Copywriting – develop the right language to communicate
Tell me more

Who Ordered The Battered Cod?
By Douglas Jackson

“A must read for anyone interested in exporting”
Verified Kindle Customer 5x rating

Read more

”When we started this process with DNA, DIT helped us with an OMIS report, but we needed actual results. We had tried two consultants who failed to gain any success in recruiting agents. So the bar was high and our expectation low. However, DNA delivered an incredible result.

Andy CoxManaging Director, Cox and Plant

Want to know more about developing business markets? Get in touch