Meet the team

Why we are different

We believe in delivering tangible commercial results. We have been exactly where you are – running companies, looking to increase the profit margins, wondering how far it’s possible to project future growth. This makes us partners, not observers and this is why we have worked with many of our clients for more than a decade. From growing a business, to expanding your services, or innovating with new products DNA take a wholistic look at your business. We are external and objective, bringing meaningful business insights that improve your bottom line.

What you can expect

We’re not just a traditional business consultancy or digital marketing agency. That means that you won’t get a quick review of your business in the hope we’re right. Instead, you can expect us to work with you and your board to develop a business strategy that is robust and that has a clear implementation plan. We are with you for the long term, building trust that translates into actions that bring your business growth.

Jonathan Rayfield

Managing Director

Dave Tillotson

Head of Web Design & SEO

Doug Jackson

International research & strategy

Jamie Holmes

Exchange & currency specialist