With a mission to become world class, Siddall & Hilton Products, the largest UK manufacturer of industrial welded mesh, tasked DNA to carry out customer research, with a diversity of customers to understand how the company was perceived and might improve.

DNA started with internal interviews of each Director, in 1to1 meetings to study their perceptions of the business, challenges and the market + opportunities they perceived.

Designing a customer questionnaire DNA contacted over 40 customers, via zoom and phone to in depth qualitative research with a breadth of customers. The results were then analysed and created in to a report of findings and recommended actions