The business developed AI Software to deliver real-time soil analysis. Using ground sensors that can report and analyse soil nutrients and carbon sequestration / (NPK’s). Combining data that was previously ‘stand alone’ to reveal agronomy insights previously unattainable without decades of manual capture.
DNA worked with the board of directors to position the SaaS solution in the market. We identified the stakeholder groups required to target. These included:
Politicians / ESG advisors / Agronomists / Investors
Utilising DNA’s insight process we were able to build a picture of the market, stakeholders, influencers and potential investors. Creating communications collateral and an Investor deck.
BUSINESS PROPOSITION
– EGS Reporting
– Carbon Sequestration Reporting
– Farming Yield / Land Management
– Environmental KPI’s
– Soil Health
– Food Security
– Reduce Climate Impact
