Communication search engine optimisation

When DNA build a website, the structure and navigation (also known as information architecture) are developed with SEO in mind. It is easy to assume that all web design agencies work this way, but not so. If you structure your website well, users will find their way more easily and Google can index your URLs better.

So DNA build websites with a clear, effective navigation structure, SEO friendly URLs, relevant image naming and alternative text and many other elements aimed at maximising the potential for your website to perform well in Google search results.

SEO involves multiple techniques and disciplines but the bottom line is delivering good content. At DNA we work to build websites that deliver relevant, engaging, quality content, delivered in a well structured, accessible format. By researching both your business and more widely in the market we can build searchable, authoritative content for our clients.

It’s a balance to deliver strong copy alongside keyword placement but in doing so, your website will engage the reader and encourage connection and conversion. Good quality content is also more likely to garner quality backlinks to your site, thereby increasing search engine rankings and traffic.

There’s little doubt that paid search (Google Ads) delivers quick results at a price but, unless you’re willing to maintain what can prove to be a considerable monthly outlay, traffic to your site stops as soon as pay-per-click is halted. Investing in Organic SEO may take time to bear fruit but the results are much more effective in the long run.

Whilst Organic SEO does require an on-going content and site performance strategy to attain and maintain good organic search results, the costs are often far lower than a pay-per-click programme and provide long term deep content to your website.