“There is no doubt DNA have worked very hard on this project and have unearthed supply chain opportunities we would never have had the time, and perhaps not even the expertise, to achieve.”
High Peak Steels
Mission
To explore and identify growth opportunities for the Derbyshire steel firm. To write a 5 year growth strategy. Develop a clear mission for the business. Work with the family on the businesses direction for the future.
Challenge
Running a profitable business for 35 years is for many success itself. But on meeting High Peak Steels it was clear the owners had reached an impasse. A family business, with not enough experience to hand the reins on to the next generation and the founders were too young to retire. The business had decisions to make about their future plans.
Significant outcomes
We repositioned the owner’s perception of the company from being a small player in a large market, to a niche business in a specialist market. This impacted how the company could confidently communicate their strengths – including incredibly high customer service.
DNA altered their marketing messages, rebranding to present a professional bigger business and established a monthly digital marketing programme to match.
On the digital side, DNA designed and build a new CMS website, latterly developed into a full ecommerce website delivering over 2.5k steel products. The web development combined with an SEO programme to lift their existing online presence and drive significant traffic to the site.
View A Case Study
Strategic delivery
- GROWTH PLANNING
- VISION, MISSION & VALUES WORKSHOP
- EXPORT STRATEGY / SUPPLY CHAIN
- EMPLOYEE DEVELOPMENT
- DIRECTOR MENTORING / LEADERSHIP SKILLS
- SALES & ACCESSING NEW MARKETS
Creative delivery
- BRANDING & IDENTITY
- SIGNAGE / VEHICLE LIVERY / EXHIBITIONS
- PHOTOGRAPHY/VIDEO
- CONTENT RESEARCH & COPYWRITING
- WEBSITE DESIGN / ECOMMERCE
- SEO
- SOCIAL MEDIA STRATEGY
- MARKETING PLAN
- CAMPAIGNS
visit website highpeaksteels.com
Supply chain research
High Peak Steel growth results
”Thanks to DNA Business Engineering's work, promising relationships are being developed now by the client in countries like Russia, Mexico, and Turkey. They were very thorough with the initial specifications required. They established great communication with great feedback as the project went on.
Mark ThornleyManaging Director, High Peak Steels Ltd
