Web design services
The hub of all your digital communications
DNA have over 20 years experience designing and building websites for businesses, large and small, in Harrogate, Yorkshire and across the UK. DNA work with clients to plan, devise and imagine how to create customer engagement through high quality website design, alongside additional digital communications.
Our web developers, web designers, writers, SEO team, photographers and commercial team design websites to connect with your customers to carry your business and their values forward for success. From a small brochure website to large-scale ecommerce websites, we’ll guide you through to a successful launch and then support you as you grow.
User centred design
User experience (UX) is the process design teams use to create websites that provide meaningful and relevant experiences to users. It’s a diverse discipline, combining commercial objectives with psychology, market research, design flow and web usability and function.
This process involves designing with the user at the forefront of our thinking and aims to predict and anticipate user intentions thereby providing an intuitive and seamless journey to attaining their goals.
Digital content curation
Keeping your website up to date may seem tough. What to say? No new stories and feeling like you already said everything about the business already – we can change that.
This is where our professional digital content writing, researching, and topic curation comes in. Delivering relevant, topical content will drive your site up the search engines (with the right backup), ensuring that not only do you look right up-to-date, but your customers find you in the first place.
DNA provide planned programmes of content delivery. We understand you may want to go into deep topic content and so we research to get this right, keeping your message and tone as technical or as sales-like as you want. Our team know when and where to place this content across the most appropriate digital platforms, ensuring your business stays in their social stream.
Responsive web design
Did you know over 53% of first views of websites are on smartphones. If your website has not been configured to deliver content on smaller screen sizes you may be missing valuable business opportunities. DNA can switch your website content into a smartphone and tablet friendly platform, so you will get more people staying once they find you.
Ecommerce websites
There has never been a better time for your business to go ecommerce and generate a new revenue stream via your website.
In recent years the market has changed unrecognisably with online sales of goods and services ascending to levels never seen before, not only for consumer goods but amongst B2B businesses as well.
Wordpress maintenance
We’ve been building websites with WordPress for 15 years, during which time we’ve learnt a thing or two about the importance of maintaining and updating your website to keep up with the latest technologies and features, as well as stay on top of security monitoring.
DNA provide affordable website maintenance and backups, alongside Search Engine Optimisation programmes to suit a range of budgets.
Fast, reliable & green hosting
We’ve partnered with renewable energy suppliers to ensure that our web hosting, cooling and network is powered by 100% renewable energy. With our green hosting, you can be assured that your websites are stored on servers that avoid contributing to climate change.
We provide the fast, reliable website hosting, without harming the planet.
The web design process
Strategy deep dive
- Marketing overview
- Stakeholder interviews
- Commercial focus
- Competition
Website planning
- Content analysis
- Web architecture
- User journeys
Design concepts
- Creative styling
- Brand translation
- Tone of voice
- Website functionality requirements
Site build & development
- Build base structure
- Apply design concepts
- Write content
- Photography & video
Go live
- Test platforms
- Social media
- SSL certification
- Google registration
- Go live!

