Let the Summer begin

Summer is always full of surprises, as we enjoy again warm sunshine and lighter clothing.

DNA has a few surprises too – after a really busy winter we’ve lots to share. We do a few ‘new service’ updates, reveals on some blistering good design work our creative team have done. Including graphics, web development, photography & copywriting and content creation.

Research project results with a 5* customer review >

Read the client independent, Trust Pilot style report >

Illustration of summer graphics for news blog

Company high growth launch

Always an exciting space when an old client approaches you to get involved in helping them launch a Newco. Even more so when it combines innovation, using AI and is in the Carbon reduction Market.

EnableIOT is quite literally breaking new ground with their Carbon measurement system for soil. DNA have created the language EnableIOT will use to take their offer to the market.

When your stakeholders are diverse from the ESG market where Investors, Banking and Insurance are the decision makers, to Agronomists, food producers and Farmers the comms. Bar is pretty high. Our team did a superb job of articulating the messages of their business and launching it around the world with social media and the web.

Diagram showing EnableIOT process from sensor

Photo of a computer with the EnableIOT website on

www.enableiot.io

DNA have been officially recognised by HubSpot as a solutions partner

Some of you may have heard of, or even tried Hubspot and so will agree it’s an amazingly intuitive CRM. Over the past few years we’ve set up several CRM’s for clients. Using HubSpot as a framework. Simply because it’s intuitive for clients to on-board. DNA also offer API integration, so we can link to it legacy software for example accounting, or quoting systems etc. this avoids the ERP discussion where you have to change everyone’s world in the business to deliver function.

Customers of HubSpot have all the benefits of a globally recognised CRM, that does not cost as much as salesforce and delivers easy to use function. Costs too are the same as going direct, only you get our teams skills to on-board you and link your other softwares too, if you need. Talk to us today about your CRM needs and how we can support change.

Bespoke API's

So why did DNA get involved? Our three pillars of service – Strategy, Culture and Communications all link to people – The HubSpot platform supports these three pillars.

Whether you’re wanting to improve your sales workflow, engage employees or improve your marketing communications we’d love to discuss how HubSpot can be part of this integration.

Some of you may already have an account, but you feel you’re simply not getting the best from it. Or you may wish you could integrate it with other legacy softwares you depend on.

Chris, our head of systems integration comments,
“There is no need to lose the software you have. But this can sometimes be a hindrance to progressing IT in a business. We build bespoke API’s which seamlessly link your softwares – in the way you want. It’s not about duplication, it’s about integration and workflow improvement”.

To ask for a demo, or to discuss how HubSpot can help your business contact us today >

Research

Insight research has always been a key area of DNA consulting and projects in the last quarter have included; Manufacturing research, Supply Chain research and ‘Carbon sequestration’ research.

Helping a client launch innovation technology into the market can be demanding. It’s essential to find the space in which the target audience will operate. Our team researched a complete market landscape from ESG, to food production and farming, in order to decipher where the market is going, the language used and where the client could best position their product.

A team of five business analysts worked for the University of Huddersfield to complete an extensive performance research project. This involved almost 100 qualitative face to face interviews, 350 digital questionnaires and several weeks of analysis and reporting.

To learn about the research >
You can see the client review here >
To see the report, visit our portfolio page >

Photo of men sat at a table having a business meeting

Search Engine Optimisation >>
31 search terms on page no.1 of Google / Organic SEO / 20 month plan / Monthly users up 40% / Page views up 55%

Website Services update

Following the successful launch 18 months ago of the Met-Fab Solutions brand and website, the client asked DNA to add a series of new process pages and content, as well as run their social media activities.
See the site >

Photo of a computer with the Met-Fab Solutions website on it

Events

We’ve had an active quarter of speaking engagements, as Jonathan Rayfield has been speaking to Manufacturers, SME’s and meeting with peer business leaders at the latest Disruptors event, organised by TheBusinessDesk, and at the CKMA event.